Strava Design is Lisa Tsonetokoy. A Graphic Designer and Art Director living in Austin, Texas with over 20 years of graphic design and art direction experience. A new career in photo styling is emerging and is my current goal.
After graduating with a Bachelor Degree In Advertising Arts (with an emphasis in Graphic Design) in 1998, my professional life began in publication design. After moving to Austin in 2006, my career transitioned into a freelance designer.
In 2020, I embark on a new career in Photo Styling and am currently seeking clients. I believe I have a special talent in making photos not only look great, but keep to a client’s branding and marketing goals. My knowledge in printing and advertising/marketing, gives me a unique skill to bring the photos to life while always keeping an eye on the client’s branding. I can work with a client’s photographer in procuring props, models and photo styling. I can also help in providing a great photographer from my valued colleague list.
For over 20 years, I have worked in publication design and have been successful in producing other eye-catching marketing material such as posters, brochures, business collateral, packaging and other design projects. My motto for design is, “It doesn’t really matter how good or how cool the design is, if it doesn’t work for the client, it’s ‘unusable’.” Well I like to use another word, but I’ll let you fill in the blank there.
Whether it’s a corporate or alternative brand, I enjoy taking on the challenge. Every project is like a puzzle and that is what I enjoy most. In my design career I have had positions as an Art Director/Creative Director, Photo Stylist and even as an Editor (that was a long story).
Beyond graphic design my passions include art in all aspects of life. Interior design, creating art (mixed media, painting), music, cooking and film. With a strong passion for scary movies, I created and still maintain a community based group promoting the spooky world called Blood Over Texas. The group currently focuses on producing horror events in Austin, Texas. We promote the people, artists, entertainers and monsters that make up our local horror scene. I am responsible for all design, marketing, and branding for Blood Over Texas. You can see those examples under BRANDING.
I live with my wonderful boyfriend and our two adorable cats. Pics of the cats are available upon request. Okay… you can see a few under PHOTOGRAPHY.
“Over the past 20 years, Lisa has consistently kept the bar high for design, production accuracy and innovation for our magazines. Her work with our Expression Magazine and American COP Magazine garnered design awards several times. Today, she continues to keep our titles at the top of their market. Frankly, I don’t know what we’d do without her!”
Publisher, FMG Consumer Publications